Connecting a Global Giant to Egypt's Digital Generation

DP World is one of the world's largest logistics and trade enablement companies. In Egypt, they needed to build emotional resonance with a generation that didn't yet see logistics as something that affected their daily lives. We changed that. Our influencer strategy identified the voices that could authentically tell DP World's story to younger, digitally-native Egyptian audiences.

We produced premium campaign content that went beyond corporate messaging — human stories, behind-the-scenes access, and content formats built for each platform. The performance marketing campaigns amplified the best-performing content to maximize reach and engagement, resulting in 5M+ content impressions and a measurable shift in brand perception among the target demographic.